In 2025, Erion WEEE implemented a comprehensive, integrated communications plan to raise public awareness of WEEE and promote proper disposal practices, in line with national and European circular economy objectives. We would particularly like to highlight the following:

• ‘RAEEGoal’ is a project carried out in collaboration with Giffoni Innovation Hub and Amiat, under the patronage of the City of Turin, with the aim of raising public awareness of the proper disposal of WEEE. During five Juventus FC home matches, fans were invited to dispose of small WEEE items free of charge at collection points set up at the Allianz Stadium entrances;
• ‘Small WEEE, Big Coop’ is a pilot project promoted in collaboration with INRES COOP and COOP Lombardy, which encourages citizens to collect small WEEE items from groups R4 and R5. Five COOP stores were involved in the initiative, each with a dedicated collection point for small WEEE operating on a one-for-zero basis and staffed by hostesses. The stores were located in Brescia, Legnano, Lodi, Pavia and Treviglio;
• ‘Di RAEE ne abbiamo piene le scatole’ (We’ve had enough of WEEE) is an integrated awareness and collection campaign for WEEE groups R3 and R4, run in collaboration with the waste management company Asia in Naples. The initiative involved installing computerized recycling points on the high street and dedicated bins in schools to facilitate the proper disposal of small electronic waste, and to promote more responsible behaviour among citizens and students;
• the ‘Materia Viva Experience’ (Living Matter Experience) is the first immersive exhibition on the themes of the circular economy and WEEE. It was staged again as part of the Green Med Symposium, one of the most important environmental events in southern Italy, which took place from 26 to 31 May 2025;
• the ‘Sustainability and awareness’ event at the Ara Pacis Museum in Rome marked International E-Waste Day on 14 October 2025.