Erion Care was officially presented on April 4, 2023, in Rome at the event “A system to combat the dispersion of cigarette butts in the environment”, in the presence of the Minister of Environment and Energy Security. During this event, the Collective Scheme launched the study “The abandonment of cigarette butts in the environment. Strategies and solutions to prevent it”.

2023 was dedicated to defining the terms of application of Producer Responsibility and the operational model to be realized. Erion Care’s interaction with other actors at the Working Table was very productive and led to the verbalization of a first economic agreement with a three-year horizon by the end of 2023.

In 2023, Erion Care launched “Senza Filtri”, the first press communication campaign aimed at raising awareness and informing citizens about the environmental and social impacts generated by the littering of Tobacco Products.