Erion Care

Erion Care Producers account for about 90% of the tobacco industry in terms of products put on the market. The Collective Scheme, made up by British American Tobacco, Imperial Brands, JT International and Philip Morris, is open to the participation of all Producers in the sector.

The important innovation introduced by the establishment of the Collective Scheme will be to move from actions on a voluntary basis, carried out individually or jointly by Producers, environmental associations and municipalities, to a centrally coordinated system, which will make it possible to harmonize awareness campaigns and different local initiatives. This will help to combat littering, especially in areas with the highest risk of butts being scattered, with the objective of enhancing environmental conservation and safeguarding nature, wildlife, and urban spaces. In addition, Erion Care will contribute to the costs of removal, transportation and treatment of tobacco product waste incurred by Local Authorities, and will develop a system that allows transparency and control both from an administrative and data perspective and on the effectiveness of the results achieved.