In 2025, Erion Professional is evolving from a model that focused primarily on regulatory compliance to a more consultative approach. In this new model, membership is the starting point for creating customized service solutions rather than the ultimate objective. The Exceed models are already well-established in certain key sectors and are gradually being supplemented by ‘tailor-made’ projects, which are being developed in collaboration with major industrial partners. These projects aim to incorporate end-of-life management into commercial proposals for customers, setting them apart from competitors’ offerings. For example, they ensure the simultaneous collection of multiple categories of WEEE present at the same site.

To encourage better management of Professional WEEE, Erion Professional is investing in awareness-raising initiatives for its Members and other parties involved in the chain. For example, in 2025 Erion Professional launched a communications campaign to promote its Exceed services and raise stakeholder awareness of the importance of correctly managing Professional WEEE. The campaign involved creating a media plan targeting trade magazines selected for their relevance to the intended professional audience, and was supported by bespoke creative content. The aim was to raise the profile of the service in reputable publications and reach professionals, companies and stakeholders active in the relevant sectors.